Modern Principles of Good Design

1970‘s: 10 principles for good design, by German industrial designer Dieter Rams:

  1. Is innovative
  2. Makes a product useful
  3. Is aesthetic
  4. Makes a product understandable
  5. Is unobtrusive
  6. Is honest
  7. Is long-lasting
  8. Is thorough down to the last detail
  9. Is environmentally friendly
  10. Involves as little design as possible


 Modern Era: good design v. popular value


food for thought

By @scifiannemarie




One comment on “Modern Principles of Good Design”
  1. SM says:

    Following the principles, a nice concise post.

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