The Boolean

by Anne McKinnon


GEENEE​is an advanced video and image recognition platform that uses patented technology to deliver dynamic, curated content into the moments of daily life. Combining AI and feature-based image recognition to connect the off-line, online and immersive realms. The Boolean directs Geenee’s content marketing to reach clients, investors and the press leading up to the launch of their SaaS drag & drop WebAR builder.

BOLD+BEYOND is a global Digital Creative Agency, based in Paris and Los Angeles, providing business strategy, advertising campaign, digital and technology services to some of the world’s largest businesses and best-known brands. The Boolean works with BOLD+BEYOND as a technology consultant, supporting clients across immersive technology and the aerospace industry.

Believe Recordings​: ​Miro Shot ​released their first EP on All Points and Warp Publishing in June 2019. As US Project lead for Miro Shot, The Boolean directs the future of live music with immersive technology. What is live performance with VR and AR? How do music artists engage a new fan base in virtual worlds? How will technology change the fan experience and the way we experience music itself? PR work has featured Miro Shot in: ​Forbes​, ​VRScout​, ​Music Ally, Water and Music, and more with festivals, conferences & speaking features in the UK, USA, and EU. This includes SXSW, Cannes XR, VRHAM Festival and many more global opportunities.

VR Days Europe​ is a 3-day conference and exhibition in Amsterdam on Virtual, Augmented and Mixed Reality content, creativity and innovation. Over 140+ expert speakers from the worlds of health, tech, business and the arts. The Boolean developed marketing materials and strategy to reach a global audience across the verticals of business, science and art in XR.

AfterNow is an award-winning augmented reality studio with a diverse portfolio of products ranging from practical applications to large-scale entertaining experiences. Clients include Anthem, TMobile, Hersey’s and Hyperloop. AfterNow is recognized for its unique UX process that has produced successful ideas for multiple companies. The company’s vision is to enhance the way humans interact with machines to work, learn, play, and socialize.


Mirocolabs’ brings audiences a live music experience like never before. With new technology, an intimate setting and multi-sensory design, our audience is connected to one another, and to the music and artists they love. The Boolean connects Mirocolabs to the world.

East City Management: Tech partnerships with electronic band Miro Shot, touring a live VR concert. Booking the band for prestigious events such as SXSW XR & Cannes XR at the Marche du Film, and securing brand endorsements with partners such as Razer, Maxon and Target 3D.


VenturePR is a public relations firm with two departments that serve B2B and B2C companies around the globe. Headquartered in Beverly Hills, California. The Boolean acted as a Senior Publicist with VenturePR, supporting clients across technology, law and entertainment


2019: CES Tech Media Trailblazer featuring talented, promising and diverse voices in media.

2019: Virtual Futures London “Imagine” short story.

2018: British Science Fiction Association
Virtual Futures London “Memories Inc” short story.


2022: Virtual Futures’ Near-Future Fiction Volume 2. Contributing Author. Release date: January 2022.

2019: Associate editor and contributing author to  Charlie Fink‘s “Convergence” on 5G and AR. Released at SXSW, 2019.


2021: AWE Augmented World Expo (Moderator: Music x Metaverse x Gaming, and XR for Telepresence and Brand Activations), Presentor of the Indie Developer Auggie Award
2021: Cannes XR Festival de Cannes Moderator (Hosting: Evolver Prologue panel, VeeR panel, and Cannes XR, Tribeca and NewImages Panel)
2021: Wallifornia Music Tech Summit- “Augmented Venues”
2021 Athens Music Week: AR-VR Music Festivals & Gaming
2021 AWE (Augmented World Expo)- Telepresence for XR Collaboration
2021 Unlimited Realities– The Future of Industries “Virtual Concerts- the Future of Live Music?”
2021 Amplify Music– The Virtual Now “Livestreaming, Gaming, and New Experiences in 2021”
2020 5G, Music & Emerging Fan Experiences, Presented by Verizon 5G Lab & WXR Fund
2020 XR Intelligence panelist “What Are the Major Adoption Challenges & How Are Companies Tackling Them?” – online
2020 SXSW The Future of Live Music: Blended Realities, online- live session on demand now available

2019 XR Intelligence Gaming Seminar host, San Francisco, moderating:
What can VR Esports tell us about the wider VR gaming community?
The chicken & egg problem: Business models for content creators
Gaming focus: Trends, challenges, solutions & opportunities for VR gaming

2019 XR Intelligence VRX PitchFest Judge, San Francisco
2019  VRX Startup Track session host, Amsterdam
2019 VR Days Europe Music & XR Track host and curator, Amsterdam
2019 The Influx Reality Mixer, by The Influx Lab. Moderator: Can You Augment Creativity?
2019 VIFF (Vancouver International Film Festival) presenting in the Co-Production Market on the future of live entertainment with immersive technology.
2018 The Influx Lab panel moderator Augmenting Creativity with AR


2022, 2021, 2020, 2019 VRScout journalist- see VRScout author, Anne McKinnon
2022, 2021 ARInsider Guest Writer (example)
2019 VR Voice Sundance New Frontiers live broadcast
2018 The Startup Monthly


2021 Wallifornia Expert. Wallifornia is an Entertainment & Technology hub based in Liège (Belgium), where startups, professionals & investors develop the future of their industries. Our core focus: MUSIC, SPORTS, ESPORTS & GAMING.

2019-2020 Kaleidoscope Fund Board of Directors. The Transformations Grant awards a monthly cash prize to XR projects that explore the future of the performing arts.

2018-2020 Current: The In.flux Lab is an event bringing an eclectic mix of creatives, technologists, business development executives and more, across the full spectrum of mixed reality advertising, content & commerce.

2019 Capitol Records Capitol Royal Innovation Event: VR experience curator

2019: CX:XR: LA’s premiere event connecting leaders in marketing, media and entertainment with VR & AR experiences and expertise.


2020: Women in Music Information Retrieval program, with support from Pandora and Spotify.

2019: Collision Conference Women in Tech Mentor Program Toronto, Canada 2019. Discussing change with mentees in one-on-one sessions.


2021: Unreal Engine’s Real-time roundup: the growth of interactive 3D and emerging 2021 trends, featuring The Boolean blog post on Tomorrowland festival

2020: Replay Magazine: VRX Conference, Discussing what VR esports tell us about the wider VR games community 

2019: XR for Business Podcast, Attending Digital Concerts in XR with The Boolean’s Anne McKinnon

2019: Forbes, Miro Shot Explores The Future Of Live Music With VR

2019: Free The Bid: Woman in Innovation, Women Directors Telling Groundbreaking Stories in VR/AR,” a West Coast gathering of all-star women working within the VR, AR, new media and innovation space.

2018: British Science Fiction Magazine – Virtual Futures: Near-Future Fictions Vol. 5 ‘Virtual Persons’


The Boolean is affiliated with the Miro Shot Collective, a global collective of content creators from musicians and roboticists to award-winning VFX and VR artists. They have created CONTENT, a live immersive concert that will tour the world in 2019.  The Collective is open for all to join.


The Boolean covers major events in tech, digital arts and music. These include but are not limited to:

CES Consumer Electronics Show
Sundance Film Festival New Frontiers
VR Days Europe, Amsterdam
VR/AR Global Summit, Vancouver
VRLA Virtual Reality Los Angeles
AWE, AR/VR Conference and Expo
E3 Gaming Convention
Wired Energy, London
Nuit Blanche, Paris
DEW Digital Entertainment World
Tribeca Film Festival (Immersive)

Please contact if you are interested in media support.

Grammy Awards, Los Angeles 2020