Anne McKinnon is an XR consultant and writer. She is an expert in immersive technology, working with clients across Web AR, VR, AR, spatial web, XR, SaaS, hand tracking and gesture recognition, partnerships, festival relations, digital strategy, marketing, journalism, PR and is US project lead touring the world’s first live VR concert with the band Miro Shot.

In brief, Anne specialises in communication and helps her clients navigate their industry with new and emerging technology.

Anne is an editor and contributor to Forbes writer Charlie Fink’s book “Convergence” on 5G and AR. Her publications have been featured at Virtual Futures in London. She is a guest writer with VRScout and has hosted global conference sessions in gaming & esports, startups, music and tech.

Particularly interested in a multi-disciplinary approach to new media and innovative applications of technology, Anne is actively engaged in the entertainment industry at the intersection of music, the arts, gaming and tech.

As US Project lead for Miro Shot, Anne directs the future of live music with immersive technology. What is live performance with VR and AR? How do music artists engage a new fan base in virtual worlds? How will technology change the fan experience and the way we experience music itself? Alongside Believe Recordings/ All Points and East City Management and with the band Miro Shot, Anne is a part of redefining music business.