XR provides a huge opportunity to reinvent the shared musical experience. Platforms have tried new approaches to live music–either by streaming concerts in VR or by creating VR-exclusive events. But most approaches either fail to replicate the experience of an in-person event, or explicitly exclude a co-located audience. Certain groups, however, are creating new music experiences using a mix of VR, AR and live venues. Our panel consists of experts at the intersection of Music & VR. Anne McKinnon is an XR consultant, advisor and writer focused on immersive events, Amy LaMeyer is managing partner of the WXR Fund and advisor to multiple music & VR startups, Roman Rappak is the lead creative of Miro Shot, an XR band/collective, and Ryan Groves is a music technologist and founder of Arcona.ai.
Above: Miro Shot live immersive concert demo video.
Above: Ryan Groves, founder of Arcona Music
Above: Amy LaMeyer, partner WXR Fund
- An understanding of the myriad of new ways in which live music is being experienced in XR.
- The potential pitfalls of using VR and AR in a live setting, the new demands of maintaining the audience’s attention/flow and truly entertaining.
- The panel will also touch on new funding models for musicians, as the line between musician and entrepreneur blends.
Ryan Groves, Founder / Partner, Arcona
Amy LaMeyer, Managing Partner, WXR Venture Fund
Anne McKinnon, VR/AR consultant and writer, The Boolean
Roman Rappak, Musician/Director, Mirocolabs